This time period refers to a selected product or promotion provided by the massive guide retailer, Books-A-Million. It probably signifies a particular assortment, a sale occasion, or maybe a branded line of merchandise. An instance is likely to be a reduced assortment of darkish fantasy novels marketed beneath the “Onyx Storm” banner.
Such focused advertising campaigns could be helpful for each the retailer and the buyer. For the retailer, it offers a possibility to focus on particular genres or merchandise, doubtlessly driving gross sales and clearing stock. For the buyer, it presents a curated collection of objects, simplifying the invention of recent studying materials inside a specific space of curiosity. Traditionally, bookstores have utilized thematic shows and promotions to draw readers, and this digital-age instance continues that custom.
